DIGITAL MEDIA RESEARCH ANALYTICS
Web Analytics is the measurement, collection, analysis and reporting
of internet data for purposes of understanding and optimizing web
usage. Web analytics is not just a tool for measuring website traffic
but can be used as a tool for business research and market research.
Web analytics applications can also help companies measure the
results of traditional print advertising campaigns. It helps one to
estimate how traffic to a website changes after the launch of a new
advertising campaign. Web analytics provides information about the
number of visitors to a website and the number of page views.
It helps gauge traffic and popularity trends which is useful for market research.
Who should attend?
- Executive Management Team
- Marketing Managers
- Market Research Executives
- Project Managers
- VP Marketing
- Marketing Directors
- Web Marketers
- Product Managers and Brand Managers
- Asst. Managers
- Students
- Small Business Owners/Entrepreneurs
- Business Management Students
How will you benefit?
This program is especially designed for Marketing professionals who are using or plan to use digital channels for marketing. If you haven’t been living under a rock, you’d know that Web Analytics sits at the centre of all digital marketing programs and your progress in marketing career will largely be defined by how effectively you use web data to drive your marketing initiatives. This program will help you understand fundamental concepts of web analytics and offer you hands-on practice in using Google Analytics to measure and optimize your marketing endeavors.
What you will learn?
The program gives you knowledge on Digital Media; Social Networking & Web Research Analytics Process, and the Outlines of the program are:
- Introduction to Web Analytics
- Web Analytics Framework
- Developing actionable KPIs
- Customer Personas
- Quick wins using web analytics
- Segmentation and Targeting
- Experimentation and Testing
- Reporting and Dashboards
- Social Media Analytics
- Multi-channel Marketing Analytics
- Behavioral Targeting
- Learning by doing: Develop and implement a complete Web Analytics project
Program Fee:
Please contact us at +91.998 666 9999 or drop a mail at info@ureachsolutions.com for more details.
Program Schedule:
Duration: 40 Hours [5 Weeks]
Batches: Regular / Weekend
Program Highlights:
- Training provided by Industry Experts.
- Topic Specified Assignments to understand the Concepts.
- Practical Case Studies
- Project Explanation - To understand the work Flow
- Placement Assistance across the country through our Consultants
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