DATA PROCESSING
Data Management
Data management can be viewed as a process of managing data as
a resource that will help to analyze trends, relationships, behaviors
and patterns in order to provide information and insights
pertaining to a particular problem / study in question.
Open Ended Coding/verbatim/Textual Analytics
Verbatim responses are an integral part of the market research
which needs to be accurately coded since it provides more breadth
to respondent’s opinion. Open ended response coding has been the
important aspect of market research work.
Open Ended Coding/ Verbatim Coding
Verbatim responses are an integral part of the market research which needs to be accurately coded since it provides more breadth to respondent’s opinion. Open ended response coding has been the important aspect of market research work. The scope of this work has widened across with time as the capture of responses have moved from traditional Questionnaires to social media marketing tools like blogs, forums, facebook , linkedIn etc.
UREACH Business Solutions employs a systematic, thematic and an integrated approach to transform the open ended raw data into intelligence which can capture the Brand Image , Perception, Behavioral Diagnostics etc.
Verbatim coding services are done at our India office by a pool of functional experts in the field. UREACH also uses tools like Data Miner, ascribe etc to provide the coding services done in India at a low cost.
The Open ended coding services department in India office claims to be the lowest cost service provider in the country without compromising on the quality of the deliverables. The code quality is properly checked before its final delivery.
These open ended coding services are then tabulated and merged with the closed end questions to develop highly sensible inference from the questionnaire and other social media marketing tools.
Scope of Services
- Assignment of open ended and "other specify" data into a custom developed code-list resulting in quantifiable responses.
- Data Collected may be available and stored in various database formats: Excel, Access, ASCII, .dat, etc.
- Information stored is meaningless in its raw form unless it facilitates retrieval and provides insights.
- This data needs to be coded based on specific conventions or codes in order to derive meaningful interpretations.
- Verbatim responses are assigned to categories; these categories represent the concepts that the verbatim responses are expressing
To know more in detail, Contact us @ info@ureachsolutions.com |
