SURVEY PROGRAMMING & DESIGNING
At UREACH ANALYTICS KNOWLEDGE CENTER, we offer a range of products with analytics application solutions from the best of breed Business Intelligence vendors and professional and consulting services. Our professional services and consulting team comprises certified consultants and project managers committed and focused on delivering results and cost-effective solutions quickly to meet your business needs. Our key consulting areas include:
UREACH’s programming team enables you to create a survey of
any complexity with desired quality that matches your
specifications. Our Programming team not only uses various tools
like SAS, SPSS, and Excel etc for launching the survey but also is
a well known expert in creating the Web Based Modules.
The Survey design of the questionnaires typically focuses
attention on the measurement of the variables of interest in the
study. The investigator’s concern is obviously to make sure that
questions adequately address the issues being studied and
measure what they want to measure. Sometimes while doing so, investigators can forget that the survey interview takes place within a social context. Needless to say that surveys are a kind of social activity.
Our Scope of Services in Survey Programming includes
- Scripting, testing, and deployment of surveys based on questionnaire specifications and other project requirements for online, CATI, CAPI and PAPI
- Review and understand project materials and requirements (questionnaire design/flow/logic, quotas, graphics/multi-media, data quality, custom features)
- Provide researchers and project services with consultation on best survey setup that drives accurate and efficient data collection and functionality of custom requests
- Assists in Data Integration and automates the ETL (Extract, Transform & Load) process using APIs or routines
Our Scope of Services in Survey Designing includes
1. How to increase participation and make the interview more pleasant for respondents?
Apart from the General rules of selection and participation, UREACH ensures that the relations surveys are kept polite and sufficient support is provided to them to fill the questionnaires.
2. How to keep the Questions Unambiguous?
Given an Ambiguous Questionnaire, the respondents may not ask for clarification and then answer the question. UREACH ensures that the design of questionnaires is completely unambiguous
3. How to choose the right length, specificity and scale for the questions?
Common sense suggests that questions should be short and use simple language. But over simplification also implies more difficulties in the interpretation of the questions. UREACH algorithms uniquely optimize the parameters when designing the survey.
Our Scope of Services in Web Based Modules includes
Enhance the survey taking experience of your respondents and improve the Respondent engagement with our Interactive Flash based Survey modules. Image Highlighter
Image Highlighter promises the most relevant responses where you get to know the rich and valuable insight into the Likes/Dislikes for the Concept Tests, Ad Tests, Package Tests The most popular and fast emerging method to gauge the consumer opinions and reactions about concepts in much lesser time and costs.
Text Highlighter
Text highlighter works in much a similar way as Image highlighter and finds its use in Concept Tests where the Verbatim, Words & descriptions of any Ad need to be assessed. It has been proven that the responses captured through this mode are more relevant as they reflect the actual reactions of respondents for particular words, phrases, and quotes in a Concept.
Virtual Shelf Set
One of the most Intriguing ways to study the performance of a newly launched product in a market like simulated environment. Typically used to assess the Packaging, Design, Size, Quantity and Price sensitivity, it lends valuable insight into the consumer’s Shopping behavior.
Slider Bar
A visually appealing Rating and Ranking Scale which goes beyond the aesthetic restrictions of a conventional Rating Scale. Our team has the technical expertise to make this otherwise generic Rating Scale more attractive & engaging for the respondent.
Drag and Drop/Card Sort
In a dynamically changing research scenario, technological advancements have led to another interactive Application replacing the traditional Ranking Scale and a Multi Grid Matrix which most respondents find tedious and confusing. Drag and Drop/ Card Sort technology enables the respondents to group concepts, attributes, brands, text, images in a particular pre-labeled category. It radically improves the Concept, Text and Graphic ranking, allows the display of lengthy attribute lists in crisp user friendly format, and performs multiple sorts in a short span of time.
We have a team of Experts with years of Online MR experience and a technology capability to design these Interactive modules which are compatible with the most widely used Survey application platforms such as ConfirmIT, SPSS-DIMENSIONS IOM, NEBU and more.
With the presence of an Interactive Module in a survey you can add a dash of Ingenuity & Uniqueness and get instant Consumer Opinions on Likes/Dislikes, and Intent. Besides being Interactive and highly engaging, Flash based survey Modules cut down on the survey taking time thereby reaping a high level of engagement and lower drop-out rates. The Ease & simplicity of these Flash modules make it convenient for any respondent to complete the survey without navigating to several pages.
To know more in detail, Contact us @ info@ureachsolutions.com |
